Product-Led Growth Returns in B2B Startups
Founders are combining PLG funnels with strategic sales for larger expansion opportunities.
Activation metrics are now a core board-level KPI.
Product-Led Growth Returns in B2B Startups
Founders are combining PLG funnels with strategic sales for larger expansion opportunities.
Activation metrics are now a core board-level KPI.
Unit economics and runway are central in board conversations.
New cohorts focus on infra-heavy products and platform economics.
01 Mar 2026